I have really thick, wavy hair and lately it has become very dry and damaged looking (I color it). I had been using Pantene and decided to give Satinique a try after seeing the commercials (stupid, I know, but hey, you never know!) I usually let my hair dry naturally after I wash it because it's such a pain to blow-dry. It always poofs and frizzes when it dries. I've tried all kinds of deep conditioners and masks, and nothing seemed to work. I used this once and noticed immediately when I was combing it that the ends didn't feel brittle and my hair looked shiny. It actually dried curly instead of frizzy and is really bouncy! I love this stuff! I can't wait to try their other products. I hope they work as well as this shampoo does.