Juli is a perfectionist! Be prepared to have a professional consultation and then see a master at work. Most times she nails the color and cut the first time, but if you come in with ammonia fried, over processed hair, she will get you on a program to healthy hair. Like any quality product, it doesn't come cheap, but i wouldn't say she is overpriced either. you will look better and feel better when leaving and the color will last better than you've ever had. Fantastic cut too! Love that girl!