Discount 4 U is a store that has such a variety of items. They're very popular for selling baloons of the latest, most liked characters printed on their baloons so it's constantly out with the old and in with the new. There is hardly a child that walks by who doesn't convince their parents to take at least a quick trip inside. Because they change their window displays frequently to show items for sale helps because it's such a small store but they have so much! Discount 4 U is not a 99 cent store or a 98 cent or less store but like its title its products at a discounted price. Now the quality of the products arent necessarily top of the line but lets face it you get what you pay for. This leads me to let you know there are NO RETURNS which is somewhat of a bummer but its store policy so... The owners are what i believe to be related and are cordial and very sure they keep what merchandise they have by watching everyone as best as they can, you really can't blame em in this day and age, I've seen worse and they don't watch you like a hawk either. One day if you have some time you should check out their store, im pretty sure you'll end up buying something.